The ecommerce playbook for Malaysian sellers.
Four sale events land in six weeks: 11.11, Black Friday on 27 November, Cyber Monday, then 12.12. Here's the order to do things in — margin maths, stock, bundles, shipping cut-offs and payments — so the rush grows your business instead of eating it.
A gift set lets a buyer pay more, not less — if it solves a real problem: what to give someone you don't know well. Here's how to build one that costs you little and looks considered.
The Tokoo Team·
Suppliers fill their calendars in December. If you decide what to sell next year in January, you are ordering whatever is left. A single afternoon in November fixes that.
The Tokoo Team·
Winning a second order costs far less than winning a first one. The catch is that most small stores only contact buyers when they have a promotion — which trains buyers to wait for one.
The Tokoo Team·
Not every bad review is about your product, and not every good one is about your store. Sorting them by what they actually describe is how reviews become useful instead of personal.
The Tokoo Team·
The first hire is usually not a strategist — it's someone to pack parcels and answer messages for four hours a day. Here's how to make those hours worth paying for.
The Tokoo Team·
A post takes off, one product clears out, and the messages start arriving. How you handle the next two days decides whether it becomes a customer base or a week of apologies.
The Tokoo Team·
Most carts are abandoned for a boring reason: the buyer got distracted, or wasn't sure about one detail. A single helpful follow-up recovers some of them. A stream of reminders loses the rest.
The Tokoo Team·
Running out of a bestseller is expensive; holding three months of stock is worse. The fix is a single number per product — where you reorder — worked out from how fast it sells and how long it takes to arrive.
The Tokoo Team·
A practical, step-by-step guide to launching your first online store in Malaysia — from choosing a platform to registering with SSM and taking your first WhatsApp order.
The Tokoo Team·