Every article tagged “SME”.
Four sale events land in six weeks: 11.11, Black Friday on 27 November, Cyber Monday, then 12.12. Here's the order to do things in — margin maths, stock, bundles, shipping cut-offs and payments — so the rush grows your business instead of eating it.
The Tokoo Team·
Suppliers fill their calendars in December. If you decide what to sell next year in January, you are ordering whatever is left. A single afternoon in November fixes that.
The Tokoo Team·
Winning a second order costs far less than winning a first one. The catch is that most small stores only contact buyers when they have a promotion — which trains buyers to wait for one.
The Tokoo Team·
Not every bad review is about your product, and not every good one is about your store. Sorting them by what they actually describe is how reviews become useful instead of personal.
The Tokoo Team·
The first hire is usually not a strategist — it's someone to pack parcels and answer messages for four hours a day. Here's how to make those hours worth paying for.
The Tokoo Team·
A post takes off, one product clears out, and the messages start arriving. How you handle the next two days decides whether it becomes a customer base or a week of apologies.
The Tokoo Team·
Running out of a bestseller is expensive; holding three months of stock is worse. The fix is a single number per product — where you reorder — worked out from how fast it sells and how long it takes to arrive.
The Tokoo Team·
A practical, step-by-step guide to launching your first online store in Malaysia — from choosing a platform to registering with SSM and taking your first WhatsApp order.
The Tokoo Team·
Tokoo is a hosted, multi-tenant e-commerce platform — not a blog or a content site. Here's exactly what that means: what's inside a Tokoo store, who runs on it, and how it differs from a marketplace or a website builder.
The Tokoo Team·
A practical branding guide for Malaysian small businesses — what a brand really is beyond a logo, how to position and name it, and how to make it show up consistently online.
The Tokoo Team·
A complete tour of what a Tokoo store actually ships with: the storefront editor, product catalogue, checkout options, back office and SEO tools — and exactly what's free forever versus paid.
The Tokoo Team·
WhatsApp is where Malaysians buy. Learn how to turn chats into orders — catalogues, quick replies, payment links, and a website that feeds your WhatsApp instead of competing with it.
The Tokoo Team·
A step-by-step guide to building a small-business website in Malaysia — choosing a domain and platform, the pages you actually need, making it mobile-first, and getting found on Google.
The Tokoo Team·
A no-fluff marketing guide for Malaysian small businesses — the channels that actually reach local buyers, how to pick two, what to post, and how to measure whether it's working.
The Tokoo Team·
How to set up and optimise a Google Business Profile in Malaysia — categories, photos, opening hours, reviews and posts — and why it now matters for AI search too.
The Tokoo Team·
Pricing is where small businesses quietly win or lose. Learn cost-plus vs value-based pricing, how to account for fees and shipping, and psychological pricing that actually works.
The Tokoo Team·
Tokoo's plans in plain terms: what Free includes permanently (unlimited products included), what Starter and Pro unlock, and why the split is "open a store and take orders free, pay for marketing and scale."
The Tokoo Team·
Every order ends with the same question: how does it actually reach the buyer? Here's how couriers, self-pickup and on-demand delivery like Lalamove compare on cost, speed and effort — and how to set each one up so checkout quotes the right price.
The Tokoo Team·
A hands-on walkthrough to go from sign-up to your first live product on Tokoo — store details, adding a product, payments, WhatsApp, and publishing your store.
The Tokoo Team·
A new store can drown in subscriptions before it makes its first RM1,000. Here's a way to decide what to pay for — and the four things worth paying for almost immediately.
The Tokoo Team·
Dashboards are full of numbers that feel important and change nothing. These five tell you whether the store is actually getting healthier — and each one points at a specific next action.
The Tokoo Team·
Every store has a shelf of things that seemed like a good idea. The difference between a small mistake and a cash problem is how quickly you notice — and what you do in the first month.
The Tokoo Team·
Most Malaysian stores answer the same eight questions every day. Saving those answers as templates makes you faster without making you sound automated — if you write them the way you actually talk.
The Tokoo Team·
Almost nobody reads a long brand story. They read three things: who you are, why they should believe you, and how to reach a human. Everything else is for you.
The Tokoo Team·
Most small stores run on urgency: restock when it runs out, post when it's quiet, check money when it's tight. One afternoon a month, done in a fixed order, replaces all three.
The Tokoo Team·
Every store gets the message. Saying yes too easily sets a new price for that buyer forever; saying no too bluntly loses the sale. Three replies cover almost every case.
The Tokoo Team·
Not a dashboard review — a walk through your own store the way a buyer sees it. Ten minutes a week catches the broken link, the wrong price and the sold-out bestseller before a customer does.
The Tokoo Team·
A store can be profitable on paper and still run out of money, because stock is paid for weeks before the sale and shipping is paid for days before the payout. Here's the simple weekly habit that keeps that gap from closing on you.
The Tokoo Team·
TikTok and Instagram are where Malaysian shoppers discover products — but a feed can't hold stock, take an order or send a receipt. Here's how to use social media for discovery and a real store for the sale.
The Tokoo Team·
“Be friendly and professional” is not a voice — it's what everyone writes when they don't want to decide. A useful voice guide is three sentences and a list of words you refuse to use.
The Tokoo Team·
Not hype, just the everyday jobs where AI actually saves a small seller time: cleaner product photos, faster product descriptions, translating listings, and handling routine customer questions.
The Tokoo Team·